Meaning Making Machine

is a study of meaninglessness at the core of meaning making. Itcontends that some textual strategies typical of humorous andpostmodern discourses apparently aiming at meaninglessness are in fact inherent features of all discourse that allow for an exponentialproduction of meaning. In times when information-saturated digitalmarkets strive to thrive by cashing on human attention, the threatsofpost-truth, fragmentation, spectacularity and stunt emotion arenonetheless confronted with a return to populism and essentialistmetanarratives.